Prof. Anand Thakur

Contact Info
Prof. Anand Thakur
9988883206
SCHOOL OF MANAGEMENT, CENTRAL UNIVERSITY OF PUNJAB, GHUDDA, BATHINDA (PUNJAB)
Prof. Anand Thakur

Professor, Head (Department of Financial Administration) &

Dean (School of Management)  

Qualification

M.Com. (UGC NET – JRF), Ph.D. (Commerce)

 

 

Experience

 Teaching Experience

21 Years (Including Research & Administrative Experience)

 

Research Area
  • Consumer Brand Relationships
  • Green Marketing 
  • Influencer Marketing 
  • Rural Marketing
  • Corporate Social Responsibility
  • Tourism Marketing
  • Financial Services

     

     

    Research Grants/Projects
    • ICSSR Grant worth INR 14 Lacs for Collaborative Research Project on PMMY in 2023 (Ongoing).
    • AICTE Grant worth INR 0.90 Lacs (apx) for Five Days FDP (Hybrid Mode) on Strategic Planning in 2021.
    • UGC Grant Worth 4.67 Lacs (apx) for CUTN Grant Proposal on Community College Certificate Course (RMSS) in 2018.
    • ICSSR Grant worth 8 Lacs  for Capacity Building Programme on Research Methodology & Academic Writing in 2023. 
    • ICSSR Grant worth INR 0.35 Lacs (apx) for National Webinar on Sustainable Business Model Innovation in 2021.
    • Research Seed Money Grant worth INR 1.10 Lacs (apx) from CUPB in 2020.
    Professional Affiliation

    Indian Academic Researchers' Association

    Professional Recognition/Awards/Scholarships
    • National Fellowship (JRF: 2003-2006) from University Grants Commission (UGC), India.
       
    • 11 Best Paper Awards in International & National Conferences at BITS Pilani, DTU, ISME Bangalore, PIEMR, Punjabi University, MRSPTU, Apeejay Institute & LKC during 2020-2024.
    Research Collaboration

    Collaborative Research Project on PMMY in 2023 (Ongoing) funded by ICSSR (INR 14 Lacs) with project team from CMDR & Panjab University. 

    Publications
    Papers

    36 Research Publications in Scopus/UGC Notified/Other Journals of US, UK, Croatia, Philippines and India (like Services Marketing Quarterly, Global Business Review, Management, DLSU Business & Economic Review, IIM, XLRI, XIMB Journals).

    Articles
    • Anand Thakur, Neha Prakash & Muthubasin PK (2024). The organic mindset: decoding the drivers of young Indian consumer’s purchase intentions. British Food Journal (Scopus Indexed).
    • Neha Prakash & Anand Thakur (2024). Examining the Influence of Consumption Value on Green Purchase Intention for Energy Efficient Appliances: Implications for Environment Protection and Sustainable Consumption. Indian Journal of Environmental Protection 44 (4), 333- 339(Scopus Indexed).
    • Ishita Bansal, & Anand Thakur (2024). Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior. Services Marketing Quarterly, 1-39. (Scopus Indexed: H Index 35).
    • Anand Thakur, Jithin, & Alisha (2023), Powering the transition: examining factors influencing the intention to adopt electric vehicles. Smart and Sustainable Built Environment. (Scopus Indexed: H Index 23).
    • Anand Thakur, Kavita Singla, Simran Kaur & Parwinder Kaur (2024), Digital Marketing Communication: Shaping Online Customer Experience and Sustainable Purchase Intention ‘Indian Journal of Technical Education’ Vol. 47, No. 2. (UGC-CARE)
    • Kavita Singla, Anand Thakur & Simran Kaur (2024), ‘Sailing Towards Sustainability: Exploring New Avenues in Green Marketing Communication, ‘Indian Journal of Technical Education’ Vol. 47, No. 2. (UGC-CARE).
    • Anand Thakur, Kamini Singla & Lavudya Bablu (2024), 'Navigating Sustainable Pathways through Excellence in Indian Education: An Empirical Study on SDG-4 Compliance in Punjab',  Humanities and Social Science Studies 13(1). (UGC-CARE).
    • Kavita Singla, Anand Thakur, & Simriti Kohli (2024), 'Revisiting the Antecedents of Green Marketing Communication: A Pathway towards Sustainability', Gyan Management, 18(1), 64-73.

    • Neha & Anand Thakur (2023), ‘Relationship Among Consumer Values, Green Brand Equity & Green Purchase Intention: A Conceptual Framework’, International Management Review. (UGC CARE).

    • Ishita Bansal & Anand Thakur (2023), ‘From Compulsion to Discretion: Assessing the Antecedents and Consequences of Customer Citizenship Behavior’, Wisdom Speaks. (UGC CARE).

    • Kamini Singla, Anand Thakur & Kavita Singla (2024), Transformative Experiences in Spiritual Tourism: Unveiling the Contextual Stimuli ‘International Journal of Advance and Innovative Research’ Vol. 11, No. 2 (IV). 
    • Anand Thakur, & Neha Prakash (2023). Examining the Role of Gender in Shaping Brand Devotion for Luxury Fashion Brands. Integral Review: A Journal of Management, 13(1).

    • Neha & Anand Thakur (2023), ‘Does Consumption Value Matter in Green Purchase?’, International Journal of Research in Humanities and Social Sciences.

    • Ishita & Anand Thakur (2023), ‘Are Mobile Shopping Applications Revolutionizing the Shopping Universe? Some Observations’, International Journal of Research in Humanities and Social Sciences.

    • Anand Thakur, Kamini Singla & Kavita Singla (2023). 'Are Rural SMEs ready to embrace Social Media Marketing Practices?' Envision- International Journal of Commerce and Management, 17.

    • Anand Thakur, Kamini Singla, & Shrabani Mohanty (2023). 'Smart Fields, Smart Yields: Unlocking Sustainable Agritourism through Digitalization'. Drishtikon: A Management Journal, 14(1).

    • Anand Thakur, Neha & Meena (2022), ‘Examining Customer Perception Regarding Social Media Marketing Strategies of Cosmetic Brands: An Empirical Study’, Shodha Prabha. (UGC CARE)

    • Anand Thakur & Simriti Kohli (2021), ‘Electronic Word-of- Mouth as a Key Player in Consumer Purchase Decision Making’, International Journal of Research in Electronics and Computer Engineering.

    • Anand Thakur, Lokesh Jasrai & Rupinderdeep Kaur (2020), 'Developing a New Segmentation Typology for Telecom Service Users with the Motivated Consumer Innovativeness (MCI) Scale', Services Marketing Quarterly, Vol. 41, No.4, pp. 287-305.(Scopus Indexed- Taylor & Francis), H Index 33.  
    • Anand Thakur & Lokesh Jasrai (2018), 'A Logit Model to Predict Innovativeness among Mobile Telecom Service Users', Global Business Review,  Vol. 19, No.3, pp. S54–S71. (Scopus Indexed Journal).
    • Anand Thakur & Simriti Kohli (2021), 'The Influence of Personal Values on CSR Perception of Top Level Management: An Empirical Study', Turkish Online Journal of Qualitative Inquiry, Vol.12, No.3, pp. 4800-4813. (Scopus Indexed Journal).  
    • Anand Thakur, Shabnam & Rupinderdeep Kaur (2017), 'An Empirical Study on Consumer Trust in Online Shopping in Punjab', Indian Journal of Marketing, Vol. 47, No. 2 (Scopus Indexed: H Index 12).
    • Anand Thakur & Rupinderdeep Kaur (2016), 'An Empirical Examination of Relationship between Emotional Attachment and Attitudinal Brand Loyalty towards Luxury Fashion Brands', DLSU Business & Economics Review, Vol. 26, No.1, pp. 70-80. (Scopus Indexed Journal of Philippines), H Index 11.
    • Anand Thakur, Rupinderdeep Kaur, Lokesh (2016), ‘Relationship Between Brand Personality and Attitudinal Brand Loyalty Towards Luxury Fashion Brands: A Critique’, International Journal of Applied Business & Economic Research, Vol. 14, No. 13, pp. 8371-8378. (Scopus Indexed: H Index 11).
    • Anand Thakur & Rupinderdeep Kaur (2015), 'Relationship between Self-Concept and Attitudinal Brand Loyalty in Luxury Fashion Purchase: A Study of Selected Global Brands on the Indian Market', Management, Vol. 20, No.2, pp. 163-180. (Scopus Indexed Journal of Croatia), H Index 12.  
    • Anand Thakur & Rupinder Kaur, (2015) ‘Attitudinal Loyalty & Emotional Aspects (Brand Love, Self Concept and Emotional Attachment) in Luxury Fashion Purchase: An Empirical Study of Global Brands’, International Journal of Applied Business & Economic Research, Vol. 13, pp. 3159-3182.  
    • Anand Thakur & Simriti Kohli (2015), ‘Relationship between Personal Values and Perception towards corporate social responsibility: A Critical Review’, International Journal of Applied Business and Economics Research, Vol.13, No. 3,  pp. 997-1003.
    • Anand Thakur, Manpreet, Heena (2015), ‘Subscriber Behavior & Mobile-Value Added Services: A Critical Review’, International Journal of Science, Technology & Management, Vol. 4, No. 1, November 2015, pp. 125- 132.
    • Anand Thakur & Lokesh Jasrai (2014), 'A Study on Integrated, Innovative and Inclusive (3 I) Framework for Telecom Services in Rural India', Published in International Journal of Applied Business & Economic Research, Vol. 12, No. 3, pp. 925-940. (Scopus Indexed: H Index 8).

    • Anand Thakur, Ujjal, Rakesh, Hardip (2014), ‘The Bonn: Savoring the Success’, The Case Centre (UK).

    • Anand Thakur, Krishna, Bhuvan (2013), ‘eWOM in Social Networking Sites: An Empirical Study of Youth Purchase Behavior towards Laptop’, Asian Journal of Management, Vol. 4, No. 4, pp. 312-16.
    • Anand Thakur (2011), 'A Study on Rural-Urban Purchase Motivators for Air Conditioners in Punjab: Implications for Marketers', Journal of Contemporary Research in Management, Vol. 6, No. 2, pp.23-36.  
    • Anand Thakur & BS Hundal (2007), 'Durable Purchase Motivators for Rural and Urban Consumers: A Case Study of Punjab', XIMB Journal of Management, Vol. 4, No.1, pp. 189-205.  
    • Anand Thakur & BS Hundal (2012), 'Psychographics of Rural-Urban Purchase Behaviour towards Consumer Durables in Punjab', IIMS Journal of Management Science, Vol. 3, No. 1, pp. 22-33.  
    • Anand Thakur & BS Hundal (2008), 'Examining Rural-Urban Purchase Behaviour Towards Washing Machines: An Empirical Study in Punjab', Asia Pacific Journal of Management Research & Innovation, Vol. 4, No. 3, pp. 94-99.
    • Anand Thakur & BS Hundal (2008), ‘Perceptions of Consumers Towards Promotional Schemes for Durables: A Study in Punjab’, The ICFAI Journal of Consumer Behavior, Vol. 3, No. 2, June 2008, p.17-31.
    • Anand Thakur & BS Hundal (2006), ‘The Rural Consumer: An Opportunity Beyond Saturated Markets’, The ICFAI Journal of Marketing Management, Vol. 5, No. 1, Feb 2006, p.27.
    • BS Hundal & Anand Thakur (2005), ‘Marketing of Processed Food Products: A Study of Product Strategies of Selected Organizations’, Journal of VN South Gujarat University, Vol. 3, No.1.
    • BS Hundal & Anand Thakur (2005), 'Psychographics of Singles: Implications for Marketers', Management & Labour Studies, Vol.30, No.1, pp. 83-89.  
    • BS Hundal, Anand Thakur and Ramandeep Singh (2006), 'Pesticides Marketing: The Indian Scenario', The IUP Journal of Managerial Economics, Vol. 4, No. 2, May 2006, p.32.  
    • BS Hundal & Anand Thakur (2004), 'Psychographics of Singles: A Factor Analytic Approach', Indian Management Studies Journal, Vol. 8, No. 2.
    Books
    • Anand Thakur, A. Eronimus, Hareesh Kumar T. (2022), 'Strategy Formulation in Emerging Era: Some Insights, ISBN: 978-81-8048-307-3, Arun Publishing House, Chandigarh.
    • Anand Thakur, Dhanraj Sharma, A. Eronimus, Ruchita Verma (2021), 'Digitalization & Sustainable Business Model Innovation in Rural India: Pathways for the Future', ISBN: 975-93-90863-52-5, National Press Associates, New Delhi.
    Book Chapters
    • Anand Thakur, Kavita Singla, & Kamini Singla (2023). 'Talking the Walk: Conceptualizing Antecedents and Consequences of Greenhushing'. Handbook of Evidence Based Management Practices in Business, 305.
    • Anand Thakur, Kavita Singla, & Muhammed Irshad T., (2023, May). 'An Exploratory Study on Stimulators in Influencer Marketing: A Critical Review on Content and Audience Engagement'. In International Conference on Emerging Trends in Business and Management (ICETBM 2023) (pp. 165-177). Atlantis Press.
    • Anand Thakur & Neha Prakash (2021), 'Perceived Significance on Brand Personality Dimensions with Reference to Global Luxury Fashion Brands: A Gender Perspective' Published in Edited volume by AMITY Jharkhand.  
    • Anand Thakur & Ishita Bansal (2021), 'Revisiting the Antecedents and Consequences of Brand Love', Published in Edited Volume by Sri Guru Hari Singh P.G. College, Sri Hari Singh Nagar.  
    • Anand Thakur & Ishita Bansal (2020), 'A Conceptual Framework on Antecedents (Personality Traits, Personal Values & Reference Groups) of Online trolling Behavior', Published in Edited Volume by Prestige Institute of Management.  
    • Anand Thakur & Manpreet Kaur (2020), 'Relationship among Personality Traits, Personal Values and Workforce Diversity: A Conceptual Framework', Published in Edited Volume by Prestige Institute of Management, Gwalior.  
    • Anand Thakur & Manpreet Kaur (2021), 'A Study on Stimulators & Inhibitors of Insurance Services among Rural Customers in Thiruvarur District', Published in Edited Volume by Prestige Institute of Engineering Management & Research, Indore. 
    • Anand Thakur & Tanya (2015),' Consumer Attitude towards Ethical Consumption in Fashion Industry-A Critique', Published in Edited Volume by IIT Roorkee.
    • Anand Thakur & Ankush(2011), 'Rural Considerations in Readymade Apparel Purchase: A Study of Organized Retail Stores in Doaba Region (Punjab)', Published in Edited Volume Title, 'Innovate-Lead-Succeed' by DBGI.  
    • Anand Thakur & Ankush (2011), 'A Study on Expectations of Rural Consumer Towards Organized Retailing: A Review', Published in Edited Volume on Challenges of Globalization: Strategies for Competitiveness by McMillan Publishers.  
    • Anand Thakur & Amrita (2012), 'A Paradigm Shift from Service Quality to Societal and Relationship Marketing: A Critique', Published in Edited Volume on Changing Landscape of Indian Service Sector by Twenty-First Century Publications.
    Research Guidance

    Supervised 3 PhD Thesis & 13 M.Phil. Dissertations (Full time) successfully.

    Conference/ Workshops/Seminars Attended
    National
    • Paper Titled, 'Digging Deep into Domain of Green Marketing Communication: A Scale Development on GMC' at ICSSR Sponsored National Conference on Business Transformation: Challenges and Opportunities for Sustainable Growth organized by Shri Ram College of Commerce, University of Delhi, 04 Nov 2023. 
    • Paper Titled 'Revisiting the Antecedents of Green Marketing Communication: A Pathway towards Sustainability' at 19th GJ-NatConMITE 2023: Embracing Change and Transformation (Online) organized by Gyan Jyoti Institute, Mohali, July 22 2023.
    • Paper Titled 'Reorienting Green Brand Equity Drivers in Green Marketing: A Review' at 19th GJ-NatConMITE 2023: Embracing Change and Transformation (Online) organized by Gyan Jyoti Institute, Mohali, July 22 2023.
    • Paper Titled, 'Deciphering the Dimensions of Online Customer Experience with Mobile Shopping Applications: An Empirical Study' at National Conference AMRIT - Advances in Marketing Paradigms for Research, Innovation and Technology (Online) organized by National Institute of Technology, Hamirpur (July 17-18, 2023). 
    • Paper Titled, 'Unravelling the Personal Values and Consumption Values Among Consumers of Energy Efficient Appliances: A Confirmatory Factor Approach' at National Conference AMRIT - Advances in Marketing Paradigms for Research, Innovation and Technology (Online) organized by National Institute of Technology, Hamirpur (July 17-18, 2023). 
    • Paper Titled,'Who Follows You and Why: Redefining the Role of Social Media Influencers in Driving Sustainability' at ICSSR Sponsored National Conference on Business Transformation for a Sustainable Future: Roadmap for Success organized by Punjabi University Guru Kashi Campus, 14 June 2023. 
    • Paper Titled,'Unleashing The Power of Augmented Reality Marketing for Sustainable Change: Youth's Inspiration and Behavioral Intentions' at ICSSR Sponsored National Conference on Business Transformation for a Sustainable Future: Roadmap for Success organized by Punjabi University Guru Kashi Campus, 14 June 2023. 
    • Paper Titled 'Green Marketing Practices in Banking Sector: Roadmap for Sustainable Green Brand Equity' in the ICSSR Sponsored  Two Days National Conference on Indian Banking - A New Vision at Baba Farid Group of Institutions, Bathinda (Punjab) held on June 9-10, 2022.
    • Paper Titled 'Examining the Customer Perception Regarding The Social Media Marketing Strategies of Cosmetic Brands: An Empirical Study' in the AICTE Sponsored National E- Conference on Digital Innovations and Business Transformations in the Era of New Normal - DIBTNN 2022 at College of Management, SRM Institute of Science & Technology, Kattankulathur held on 1-2nd June 2022.  
    • Paper Titled 'Evaluation of Teacher's Perception Regarding Mid-day Meal Scheme: An Empirical Study of Bathinda District (Punjab) ' in the National Conference (online) on "The New Normal - Recent Trends in Business and Management 2022” at Kalinga University, Faculty of Commerce and Management, Naya Raipur, Chhattisgarh held on 27 & 28th May 2022.  
    • Paper Titled 'Brand Trust towards Global Luxury Fashion Brands: An Empirical Analysis' in the National Conference (online) on “The New Normal - Recent Trends in Business and Management 2022” held on 27 & 28th May 2022 at Kalinga University, Faculty of Commerce and Management, Naya Raipur, Chhattisgarh, India.  
    • Paper Titled ‘A Conceptual Framework on Corporate Social Responsibility of the Hospitals’ in the National Conference (online) on Frontiers in Education, Management and Information Technology (FEMIT 2022) held at Lyallpur Khalsa College, Kapurthala (Punjab) on 26th March 2022.  
    • Paper Titled ‘An Empirical Study on Mobile Value-Added Services Penetration among Farmers in Satna District (M.P.)' at the National Conference (Online) on Frontiers in Education, Management and Information Technology (FEMIT 2022) held at Lyallpur Khalsa College, Kapurthala (Punjab) on 26th March 2022.  
    • Paper Titled ‘An Empirical Analysis of Perceived Significance of Brand Commitment for Luxury Fashion Brands with Gender’s Perspective’ Presented in 2nd Business Data Analytics Conference (Online) on 12th November 2021 by Apeejay School of Management, Dwarka, Delhi.  
    • Paper Titled ‘ Competency Building in Public Health Organisations: Modern Approaches Towards Service Gap Identification & Challenges During COVID-19 Pamdemic’  at the Virtual National Conference on Building Managerial Competencies through Upskilling & Reskilling in the New Normal held at Kristu Jayanti School of Management, Bengaluru on 26-27 September 2020.  
    • Paper Titled ‘A Critical Evaluation of Relationship between Self Concept Emotional Attachment, Brand Love and Attitudinal Loyalty: A Review’ in International Conference at Maharashtra Institute of Technology, School of Management, 30-01-2014, Mumbai.  
    • Paper Titled ‘Examining Antecedents of Trust in Online Shopping: A Review Based Study’ 3rd International Conference on Sustainability and Management Strategy at IMT Nagpur, 21-22 March 2014.  
    • Paper Titled ‘A Paradigm Shift from Service Quality to Societal and Relationship Marketing: A Critique’ presented at UGC Sponsored National Seminar on Service Sector held on 24-25 Feb 2012 at SNC Banga.  
    • Paper Titled ‘A Study Of Corporate Attitude Towards Green Marketing In Punjab’ Presented in National Seminar on Banking and Finance on 1-2 May 2010 at SEC, Sikar (Rajasthan).  
    • Paper Titled ‘A Study on the Factors Affecting Women Productivity in Gender Diverse Environment’ presented at UGC & ICSSR Sponsored National Seminar on Globalization and Human Rights in the 21st Century held on June 9-10, 2010 at BSA College, Mathura (UP).  
    • Paper Titled ‘Evaluating Competitiveness Through Globalization: Some Findings of ILO’ presented at National Seminar on Economic Reforms Under WTO Regime: Some Implications to Indian Business Under WTO Regime held on February 24-25, 2006 at Guru Nanak Dev University, Amritsar.  
    • Paper Titled ‘Adoption of Mobile Services Among Rural Micro-Entrepreneurs’ presented at National Seminar on Small Scale Industry in Punjab Under New Policy Regime held on February 18-19, 2006 at Punjab School of Economics, Guru Nanak Dev University, Amritsar.    
    • Paper Titled, ‘Change Management: A milestone for  Business Success' presented at PCMA Conference on Transforming Traditional Business held on  February 26-28, 2005 at SCD Govt. College, Ludhiana.   
    • Paper Titled, ‘Rural Consumer: A New Ray of Hope for Durable Market’ presented at National Seminar on Agricultural and Rural Development held on February 4-5, 2005 at Punjab School of Economics, Guru Nanak Dev University, Amritsar.    
    • Paper Titled ‘WTO and the Developed Nations- The Hidden Agenda’ presented at UGC Sponsored National Seminar on Opportunities and Challenges to Indian Business Under WTO Regime held on March 9-10, 2004 at Guru Nanak Dev University, Amritsar.  
    • Paper Titled ‘Business Process Outsourcing and its Implications in India’ presented at National Seminar on  Indian Business Scenario held on  March  13-14, 2004   at   Guru  Kashi Campus, Talwandi Sabo.  
    • Paper Titled, ‘Mutual Fund Industry: Role of Intermediaries in Investor Education' presented at National Seminar on Capital Market Reforms in India held on March 1-2, 2004 at Guru Nanak Dev University, Amritsar.
    International
    • Paper Titled, 'Mental Well-Being Matters: Unveiling the Interplay between Tourism Experiences and Revisit Intention' at 14th International Conference on Excellence in Research in Education (Online) organized by IIM, Indore on 31st May- 2nd June 2024.  
    • Paper Titled, 'From Scroll to Sale: Harnessing the Forces of DMC towards Sustainable Purchase Intention' at International Conference on 3Ps: Creating a Sustainable Global Business Model (Online) organized by ITS School of Management, Ghaziabad on 3-4 May 2024. 
    • Paper Titled, 'Transformative Experiences in Spiritual Tourism: Unveiling the Contextual Stimuli' at International Conference on 3Ps: Creating a Sustainable Global Business Model (Online) organized by ITS School of Management, Ghaziabad on 3-4 May 2024. 

    • Paper Titled,'Green Marketing Communication: Scale Development and Validation Through Structural Equation Modelling' International Conference on Technology, Innovation and Entrepreneurship: For Sustainable Global Development & Economic Growth ICTIE2024 (Online) Organised by APEEJAY Institute of Management & Engineering Technical Campus, Jalandhar on 6th April 2024. 

    • Paper Titled,'Spiritual Transformation in Tourism: An Exploratory Factor Analysis of Contextual Stimuli' International Conference on Technology, Innovation and Entrepreneurship: For Sustainable Global Development & Economic Growth ICTIE2024 (Online) Organised by APEEJAY Institute of Management & Engineering Technical Campus, Jalandhar on 6th April 2024. 

    • Paper Titled, 'Reorienting Digital Marketing Communication Towards Environmentally Responsible Purchase Intention: A Conceptual Framework' International Conference On Frontiers in Education, Management & Information Technology (Online) organized by LKC on 6th April, 2024. 
    • Paper Titled, 'Gamifying the Shopping Experience: A Systematic Literature Review on Gamification in E-Commerce Apps' (online) at International Conference on Management Research (ICMR-2024) on the Theme “Future of Management - Embracing Sustainability, Diversity, and Inclusivity” organized by Kalinga Institute of Industrial Technology, Bhubaneshwar on 22-23 February 2024. 
    • Paper Titled, ' Exploring New pathways towards Green Communication amidst Collapse of Marketing Orientations' (online) at 12th International Conference on Contemporary Issues in Management organized by International School of Management Excellence on 23rd and 24th Feb 2024. 
    • Paper Titled, ' Shaping Tomorrow's Education: A Deep Dive into AI Adoption Intention in Higher Education Institutions' (online) at 12th International Conference on Contemporary Issues in Management organized by International School of Management Excellence on 23rd and 24th Feb 2024. 
    • Paper Titled, ' Segmenting the Virtual Realm: Exploring Attitudinal Clusters in Virtual Influencer Marketing’ (online) at 12th International Conference on Contemporary Issues in Management organized by International School of Management Excellence on 23rd and 24th Feb 2024. 
    • Paper Title, 'Navigating Sustainable Pathways through Excellence in Indian Education: An Empirical Study on SDG-4 Compliance in Punjab' at International Conference on “Commerce and Management in the Digital Age: Trends, Challenges & Innovations organized by School of Commerce, The American College, Madurai on 5-6 Jan 2024. 
    • Paper Title, 'Examining the Influence of Consumption Value on Green Purchase Intention for Energy Efficient Appliances: Implications for Environment Protection and Sustainable Consumption' at Global Conference on Computer Science Applications, Sustainable Engineering, Manufacturing Practices, Mathematical Science and Environment (Online) organized by Priyadarshini College of Engineering, Nagpur, 15-16th July 2023. 
    • Paper Title, 'Digitalization of Agritourism in India: Pathways for Sustainable Growth' at International Conference on Business Digitalization and Sustainability organized by UPES Dehradun on 2-4 Feb, 2023. 
    • Paper Title, 'Purchase Intention & Environment values towards Solar Products: An Application of Discriminant Analysis' at International Conference Business in Turbulent World Keeping Connection Alive organized by Lovely Professional University on  21 Nov 2022. 
    • Paper Titled ' Exploring the Customer Awareness & Perception Towards CSR Activities of Telecom Service Providers in Bhadrak District, Odisha' at the International Conference on Transcending the Frontiers of Management Science and Technology (ICTF -2022) organized by School of Management, Graphic Era Hill University, Bhimtal Campus from May 17-20, 2022.  
    • Paper Title ‘Emerging Trends in Eco-Tourism, Religious Tourism & Medico Tourism: A Strategic Perspective’ presented in International Conference on Modern Approaches in Engineering, Science and Management (MAESM)organized by Bansal Institute, Lucknow on 16-17th April 2021.  
    • Paper Titled ‘Assessing the Role of Gender Difference on the Word Of Mouth Activities for Luxury Fashion Brands’ presented in International Conference on Circular Economy, Management and Industry 4.0: Leading towards sustainability organised by Bharti Vidhyapeeth’s Institute of Management Studies and Research held on 21st - 22nd October 2021.  
    • Paper Titled ‘Perceived Satisfaction of Mobile Banking in Rural Areas of Thiruvarur: An Initiative towards Financial Inclusion’ presented in International Conference on Managing Inflection in Changing Landscape: Through Technological Innovations, IMS Ghaziabad held on 24 April 24 2021.  
    • Paper Titled ‘A Study on Customer Satisfaction & Inhibitors towards Demat Services in Punjab’ presented in International Conference held on 9-10January 2009 at IBS, Hyderabad.  
    • Paper Titled, 'A Study On Expectations Of Rural Consumer Towards Organized Retailing: A Review' Presented on 14-15 Jan 2011 in International Conference at AKGIM, Gaziabad.  
    • Paper Titled ‘Linking Monetary Rewards To The Financial Performance-A Study of Leader Valves Jalandhar’ presented in International Conference on 8-9 May 2010 at MAIMT, Jagadhari (Haryana).    
    • Paper Titled ‘A Critical Evaluation of Relationship Between Self Concept Emotional Attachment, Brand Love and Attitudinal Loyalty: A Review’ presented in International Conference at Maharashtra Institute of Technology, School of Management held on 30 January 2014 at MIT (SOM), Pune.  
    • Paper Titled ‘Examining Antecedents of Trust in Online Shopping: A Review Based Study’ presented (in absentia) at 3rd International Conference on Sustainability and Management Strategy held on 21st & 22nd March 2014 at IMT Nagpur.  
    • Paper Titled ‘A Study on Consumer Perceptions towards Readymade Apparel Purchase in Jalandhar City’ presented in International Conference held on 9-10 August 2013 at IBS, Hyderabad.  
    •  Paper Titled ‘Health Insurance Penetration in India: Implications for Marketers’ presented in International Conference on Emerging Issues in Engineering and Management held on July 20-21, 2013 at SGI, Rohtak.  
    • Paper Titled, 'Examining Advertisement Influence for Mobile Phones on Youth: A Review Based Study' Presented on 25 Feb 2011 in International Conference in IBA, Greater Noida (UP).  
    • Paper Titled, 'A Comparative Analysis On Product Specification ....Readymade Apparel' Presented in International Conference at DBGIM on 1 Oct 2011.
    Conference/ Workshops/Seminars Organised
    University Level
    • Organized an Invited Lecture on 'Bharat in Coming years : Hope and Challenges' by Prof. G. L. Puntambekar, Dr. Harisingh Gour Vishawavidyalaya on 20.05.2024. 
    • Organized an Invited Lecture on 'Financial Planning: Challenges and Pathways' by Prof. Ravi Inder Singh, Panjab University, RC, Ludhiana on 20.05.2024. 
    • Organized an Invited Lecture on 'Managing Self' (Online) by Prof. S. K. Dubey, BHU, Varanasi on 20.05.2024.
    • Organized an Invited Lecture on 'Emerging Research Trends in Business' by Prof. Manjit Singh (USAM), Punjabi University, Patiala on 16.05.2024.
    • Organized an Expert Lecture on 'Recent Changes in the Indian Economy” and “Developing a Business Plan' by Prof. G.L. Putambekar, Department of Commerce, Dr. Harsingh Gour Vishwavidyalaya on 14.11.2022. 
    • Organized a Webinar on 'Investment Management' by Mr. Anu Jindal, Vice President, IDFC (MF) on 19.10.2022. 
    • Organized Workshop on 'Personal Financial Planning' by Sh. Tajinder Singh (Deputy Secretary General, International Organisation of Securities Commission), Sh. Digant Rupalkar (Assistant Manager at SEBI) and Sh. Surya Kant Sharma (Chartered Associate of Indian Institute of Banking and Finance, Senior Consultant at AMFI and Ex- DGM SEBI) on 14.10.2022.
    • Organized an Expert Lecture (Online) on ‘Research Design and Financial Literacy’ by Dr. S Rameshkumar, Associate Professor, Tezpur (Central) University on 27.04.2020.  
    • Organized an Expert (Online) Lecture on 'Employability in Banking Sector: Emerging Opportunities & Challenges' on 10.07.2020.  
    • Organized an Expert Lecture (Online) on ‘Digital Economy’ by Dr. Madina Junussova, Research Fellow, Institute of Public Policy and Administration, University of Central Asia (UCA), Tajikistan on 14.08.2020.  
    • Organized a Webinar on ‘NEP 2020 & Future Learning’ by Dr. Santosh Rangnekar Professor in General Management, IIT Roorkee on 10.11.2020.  
    • Organized a Webinar on’ Strategic Agility & Resilience’ by Dr. Prashant Salwan, Professor, IIM Indore on 10.12.2020.  
    • Organized an Expert Lecture (Online) on 'Management: A Contemporary View’ by Prof. Nageshwar Rao, Vice-Chancellor, IGNOU, New Delhi on 28.12.2020.  
    • Organized an Online Placement Input Session on 'Expectations of FMCG Industry from Management Students’ by Mr. Ankur Rana, BDM, L’Oreal India on 28.08.2021.  
    • Organized a webinar on 'Atmanirbhar Bharat: Challenges and Way Forward' by Prof. Ravi Inder Singh, Director, Punjab University (Ludhiana) on 04.03.2021.
    National Level  
    • Organised ICSSR Sponsored Two-Week Capacity Building Programme for Faculty on Research Methodology & Academic Writing in Social Sciences From 24 th April 2023 to 6 th May 2023.
    • Organized Two Days ICSSR Sponsored National Webinar on ‘Digitalization & Sustainable Business Model Innovation in Rural India: Pathways for future’ was organized on 2nd and 3rd December 2021.  
    • Organized Five Days AICTE- ATAL Sponsored Online Faculty Development Programme on 'Strategic Planning & Implementation in Digital Era' On 4-8th October 2021.  
    • Organized a National Webinar on 'Revival Strategies for Tourism Industry Amidst the Pandemic' by Prof. Sandeep Kulshreshtha, Former Director, IITM Chairman, All India Board of Tourism and Hospitality Management- AICTE on 29.09.2021.  
    • Organized a National Webinar on 'Social Entrepreneurship' by Prof. Karunesh Saxena, Director and Chairman, MLSU, Udaipur on 30.06.2021.  
    • Organized a Webinar on ‘Strategic Financial Planning Under COVID-19’ (In Collaboration with AMFI) by Mr. Surya Kant Sharma & Senior Experts from Association of Mutual Funds in India (AMFI), SEBI, NSDL & NPS on 10.08.2020.
     

     

    Invited Talks/ Resource Person
    • Delivered two Invited lectures on the theme of ‘Higher Education & Society’ (Online) in “NEP Orientation & Sensitization” Program organized by UGC-Malaviya Mission Teacher Training Centre (MMTTC) Panjab University, Chandigarh on 23.05.2024.
    • Invited Speaker at International Conference on 3Ps: Creating a Sustainable Global Business Model (Online) organized by ITS School of Management, Ghaziabad on 3-4 May 2024.
    • Session Chair in ICSSR Sponsored International Conference on ‘Frontiers in Education, Management and Information Technology (FEMIT-2024) (Online) organized by Lyallpur Khalsa College, Jalandhar (Punjab) on 6th April 2024.
    • Session Chair in ICSSR Sponsored National Conference on ‘Business Transformation: Opportunities and Challenges for Sustainable Growth organized by Shri Ram College of Commerce Delhi on 4th November 2023.
    • Session Chair in International Conference on ‘Evidence Based Marketing Practices’ organized by BITS Pilani, on 25-26 Feb 2023.
    • Delivered an Invited lecture on 'Competency Building in Service Sector during COVID 19 Pandemic' in UGC - HRDC Online Refresher Course on Crisis Management organized by Pondicherry University from May 12-24, 2022.
    • Delivered Key Note Address on Versatility of Qualitative Research in Second International Conference (ICMSEA-2017) at BITS, Vishakhapatnam (Andhra Pradesh) on 22-24 Dec 2017.
    • Valedictory Address in National Conference on ‘One-day ICSSR Sponsored National Conference on Business Transformation for a Sustainable Future: Roadmap for Success’ organized by Punjabi University, Guru Kashi Campus on June 14th, 2023.
    • Delivered Keynote Address in Two Day National Conference on Indian Banking - A New Vision at Baba Farid Group of Institutions, Bathinda (Punjab) on June 9-10, 2022.
    • Delivered invited lecture on ‘Online Marketing: Impact on Society’ at BBAU, Lucknow on 4th December 2023.
    Delivered Invited Lecture in International Conference on ‘Green Marketing: Exploring New Pathways towards Sustainability’ organized by Rushford Business School, Switzerland NSHM Knowledge Campus, Durgapur, West Bengal, India and others (Hybrid) on 8th and 9th December 2023.
    • Session Chair in One Day International Conference on Global Challenges in Distance Education at Bharathidasan University, Trichy (Tamil Nadu) on 12 April 2019.
    • Delivered Invited lecture in Webinar on ‘Analysis of Union Budget 2022’ organized by Department of Commerce, St Aloysius College, Thrissur (Kerala) on February 18th, 2022.
    • Delivered an Invited lecture (Online) on ‘Emerging Models of Rural Marketing in India’ at Nagpur University on September 19th, 2020.
    • Session Chair in International Conference on ‘International Conference on Management, Entrepreneurship and Social Sciences (ICMESS)’ MRS-PTU on 16th-17th March, 2023.
    • Delivered Invited Lecture on ‘Entrepreneurship education’ at St. Joseph College, Trichy, on March 9, 2023.
    • Delivered Expert Lecture in ‘NEP Orientation & Sensitization Programme’ on Academic Leadership, Governance & Management organized by Malaviya Mission Teacher Training Programme, CUPB of the University Grants Commission (Online) on 22nd November 2023.
    • Delivered Invited Lecture on ‘Emerging Models in Rural Marketing’ organized by Punjab University Regional Centre Dharmkot on April 1, 2023.
    • Delivered Awareness Session on ‘Intellectual Property Rights in India: Some Insights’ organized by Baba Farid College, Deon Bathinda, Punjab on 16th November 2023.
    • Delivered invited lecture in national seminar on ‘Digital Media & E- Society: Present & Future’ at LK College, Kapurthala on Feb 11, 2023.
    • Session Chair in International Conference on Computing Trends & E-Business Technologies at Lyallpur Khalsa College, Jalandhar (Punjab) on 05 May 2018.
    • Session Chair in Two Day ICSSR Sponsored Seminar on Paradigm Shifts in Commerce & Management 2018- In Congruence with BlockChain Accounting at Central University of Tamil Nadu on 30 October 2018.
    • Delivered Expert Lecture in Two Week CBP on ‘Case Clinic-1’ at ICSSR Sponsored, CUPB.
    • Delivered an Invited Lecture in ICSSR-sponsored national seminar on ‘Digitalization and make-in-India’ at Central University of Tamil Nadu, on Oct 30, 2018.
    • Delivered Invited Lecture in ICSSR Sponsored RMC on ‘Research methodology course for M.Phil./ Ph.D. / PDF Scholars in social science’ at Central University of Tamil Nadu, from 13-22 December, 2018.
    • Delivered invited Lecture on ‘M Commerce & E-commerce’ at Central University of Tamil Nadu on April 26, 2018.
    • Guest Lecture on 'Union Budget 2022 Analysis' organized by R.K. Arya College, P.G. Deptt. of Commerce, Nawanshahr (Punjab) on April 16th, 2022.
    • Guest Speaker (Online) at the ‘National Conference on Frontiers in Education, Management and Information Technology' at Lyallpur Khalsa College, Kapurthala (Punjab) on March 26th, 2022.
    • Delivered Invited lecture on 'One Week National Workshop on Making Indian Economy Self Reliant: Challenges and Opportunities' at Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), Teaching Learning Centre, Central University of Punjab, Bathinda on 30th March 2021.
    • Delivered Invited lecture in Webinar on ‘Rural Marketing Models’ organized by Punjab University Regional Centre, Ludhiana (Punjab) on May 5th, 2021.
    • Delivered Guest Lecture (Online) on ‘Emerging Models of Rural Marketing in India’ at Dhanwate National College, Nagpur (Maharashtra) on September 5th, 2020.
    • Delivered an Invited lecture (Online) on ‘Marketing of Banking Services in Rural India’ at Tezpur Central University (Assam) on May 2nd, 2020.
    • Delivered an Invited lecture (Online) on ‘Emerging Trends in Bank Marketing’ at Tezpur University (Assam) on May 3rd, 2020.
    • Delivered One Session on 'Discriminant Analysis' in the Six-Day Faculty Development Programme at Lyallpur Khalsa College, Jalandhar (Punjab) on 21.12.2019.
    • Delivered a Special Lecture on 'Digital Business’ at International Conference (Innovative & Digital Business Make in India) at ISAAC Newton College, Nagapattinam (Tamil Nadu) on 13 March 2018.
    • Delivered a Special Lecture on 'Experimental Research Design' at Ten Day ICSSR Sponsored Workshop on Research Methodology at Central University of Tamil Nadu on 14 December 2018.
    • Delivered Invited Lectures (4 Sessions) on Case-Based Teaching in Faculty Development Program at RIMT, Ropar on 28 April 2015.
    • Invited for Guest Lecture to students on Marketing Research on 16 Oct 2015 at R K Arya College, SBS Nagar.
    • Delivered Two Day FDP on Using SPSS for Data Analysis at Rayat Bahra University, Mohali Campus on 17-18 December 2015.
    • Delivered Invited Lecture on Cross-Sectional and Longitudinal Designs at Punjab Technical University Sponsored FDP at SSCMT, Amritsar on 4 Jan 2014.
    • Delivered Invited Lecture on Rural Entrepreneurship in Faculty Development Programme on Entrepreneurship in GNDU Regional College, Jalandhar on 3 Jan 2014.

    Contribution Towards Institutional Building
    Member of Various Committees (NIRF,RAC & NAAC at CUTN, BC, AC, SB, BOS, AAC,RAC at CUPB),HoD-FA, Dean-SoM, AC (FOO).
    Community Participation
    Coordinated Social Entrepreneurship Project of Labcoats as part of SATHI (Skills, Agriculture, Technology, Health, Innovation) University Initiative (for 10 adopted villages) in collaboration with Government of Punjab during Feb-June 2016
    Organized A Workshop on ‘Financial Literacy’ at School of Management, Central University of Punjab on 9th January 2021
    Curricular Development
    Member of CDC, BOS, School Board & AC at CUPB